About us

With over 29 years experience, we can offer you a wide range of products, services and knowledge to suit your needs. Whether you're a farmer, sport shooter or just enjoy shooting, fishing, boating or archery, we have all your needs covered at Safari World Armidale.

About Safari World

Safari World has become the go-to store, in the New England region, for everything related to hunting and shooting. Originally, the company was incorporated in July 1989 as World of Hire Pty Ltd by local couple, Michael and Barbara Blenman.

The purpose of the company at the time was to supply a broad-based clientele hire product in the fields of building and contractors, handyman and party equipment and to supply pumps and irrigation to end users.

After close to a decade in successfully building the business from scratch, it was identified that more services were required by our clientele and the decision was made to expand into different areas of operation. This is when Safari World – Hunting Trekking and Photographic was developed.

Following the recent death of our Director, Michael Blenman, in May 2020, due to a long battle with leukaemia, we continue to operate as a family-owned business, under our new Director, Barbara Blenman.  Having grown up with their father showing them the ‘ins-and-outs’ of gun handling, his daughters, Sharon Blenman (Managing Director) and Fiona Blenman (Assistant Manager), are proud to continue in their father’s legacy with Safari World, although World of Hire Pty Ltd and The Pump Shop have ceased operations.

Today, Safari World continues to expand! We supply a range of products to Armidale, Tamworth, and the New England region and beyond, with shotguns, rifles, ammunition, as well as archery and hunting accessories and clothing. 

We have a vast range of products for sale and we can easily order in what you need. Feel free to come in and speak to our friendly staff. We welcome customers of all levels of knowledge and experience and we can assist you with finding the right hunting supplies to suit your needs.

To find out more about how we can get you into the great outdoors, contact us today!